The goal of any e-commerce website is to sell products. While there are thousands of different ways to attract customers to the site, a blog still stands out as one of the more popular and effective. No matter what your industry, there are always new products or trends to share, tips to give and special offers to run. A blog can deliver all of this important information to potential and current customers.
Is a blog still necessary with the popularity of social media?
Most e-commerce companies have social media presences on the most popular sites. They use the short posts to make their fans aware of sales, new product lines and tidbits of information about the industry. However, with only a few hundred character spaces available, social media posts cannot adequately explore all options or offers. Also, they do little for on-site search engine optimization (SEO).
What should you put on an e-commerce websites blog?
1 – Current and Upcoming Trends
If your site sells trend-specific items like clothing, accessories or home decor, articles, pictures and even video about what is being introduced to the market make excellent blog posts. For example, a website that sells shirts can inform readers about next year’s styles, what the fashion magazines are touting as the next hot thing, and if anyone saw celebrities wearing the type of clothing sold there.
2 – Industry News
Keep the readers informed about any new developments that pertain to your industry or product line. This kind of blog post can include everything from information about new organic fabric options to how the latest green energy laws will affect car exhaust systems. People interested in specific product niches are often interested in the overall industry as well.
3 – Practical Information, Videos and Quick Tips on Product Use
Do you sell trendy scarves? Make a blog post that includes pictures or video of all the ways you can wear it with different outfits. Do you sell industrial machinery? Make a blog post with an infographic covering how this new technology you offer can improve productivity and lower production costs.
Videos, animation, infographics, slideshows, galleries and other graphics should be an integral part of an e-commerce blog. Not only are these eye-catching and attention-grabbing additions very attractive to a modern audience, but they give people more options to view your site as they wish on their computer, tablet or smartphone.
4 – Company Specific Sales, Discounts and Special Offers
Announcing sales on your blog can not only attract consumers who want to save money but can also rank your site higher in the search engines for new keywords. Many people search for “discount this” or “low price that.” Consider spreading these kinds of time-sensitive blog posts around to social media and the front page of your e-commerce site. Maximum exposure is the goal.
While business blogging has gone out of vogue in recent years, it still remains a viable method for attracting consumer attention, ranking higher on search engines and providing important information to your e-commerce site visitors. Besides all that, posting regular blog articles also helps to build those all-important relationships that the buying public craves today.
